There's direct access to the Play Store, so after logging in to your Google account, it'll feel much like you're on an Android tablet: just choose which apps to install, and you'll have them open in no time. You get the whole operating system as if you were running a tablet right there on the screen.
It's ideal for inexperienced and adept emulator users alike. It calls itself 'the most powerful Android emulator,' and I agree. MEmu is an impressive program that deserves a list on any Android emulator list. Must have a premium account for some things.